Create a well-designed landing page

The layout and design of your page should be designed to be clean and uncluttered, while being visually appealing. It should feature relevant visuals, such as professional photographs of properties or the business’s team, and persuasive copy that clearly articulate the benefits and value of engaging your agency.

Insert a strong headline and subheading

The headline should be catchy to immediately capture the attention of the user, while the subheading should expand upon the headline and explain what the business does and how it can help them. Bonus tip : it really helps that the messaging in your directory listing and headline/subheading on your website are identical.

Utilise persuasive language

Utilise persuasive words and phrases throughout the landing page copy that encourage visitors to use a buyer’s agent service. Use words such as “quick,” “safe,” “stable” and “profitable” to emphasize the advantages of having a buyer’s agent.

Create a compelling USP (Unique Selling Point)

You need to create a compelling Unique Selling Point (USP) for your buyers agent business. Think about what will differentiate your service from other buyers agents in Australia and let that stand out on your landing page.

Offer additional value

Offering additional value is a great way to stand out from the competition. You can offer free consultations, advise and tips, or even a free e-book related to property investing.

Make pricing transparent

Transparent pricing is an important part of creating a great landing page experience. When potential customers visit a landing page, they should be able to quickly and clearly see the cost of your product or service. This helps to build trust and credibility with the customer, and it also provides them with the information they need to make an informed decision. Transparency in pricing helps to reduce confusion and create a better customer experience. Additionally, it can help you to stand out from the competition and increase your conversion rate.

Include testimonials and reviews

Including referrals and testimonials can further instill trust in your services. Incorporate customer reviews and positive experiences to demonstrate the competence and expertise of the company.

Use a limited-time offer if possible, such as an introductory discount. This can motivate visitors to take advantage of the offer as soon as possible.

Utilise Call to Action (CTA) buttons

The call to action buttons should appear throughout the page, clearly indicating to the user how to contact or sign up for the Buyers Agent’s services. Additionally, the buttons should be strategically placed so that the user can quickly move on to the next stage without losing their place.

Use clear form fields

Make sure that the form fields are clearly labelled and intuitive to complete which will increase your success rate of collecting actionable data.

Optimise page loading

Slow page loading times negatively impact conversions. Make sure to optimise images, minimise HTML/CSS and leverage browser caching technologies to ensure that visitors don’t abandon your page due to slow loading times.

60% of HtAG Analytics users are viewing our website on mobile devices, it is important to optimise your landing page for both desktop and mobile. This will allow users to access the page and its content easily without sacrificing any of the information or visuals.

Having broken or non-relevant links on a landing page can be extremely damaging to both the user experience and the success of the overall page. Broken links can hinder the usability of a landing page by making it difficult for users to complete desired tasks or find the information they need. Additionally, having broken links on a page can send a signal to search engine algorithms that the page is not kept up-to-date and/or is not a reliable source of information. This can lead to decreased visibility in organic search results and a decrease in potential leads or sales. Keeping all links on a landing page functioning and up-to-date is an important part of ensuring a successful page and overall website.

Make use of interactive content

While traditional textual content can be informative, adding interactive content to your landing page will help to engage customers and keep them on the site longer. You can use interactive content such as videos, polls, surveys and 360-degree images to provide information and help customers to visualise what they're investing in.

Take advantage of location-targeting

Take into consideration the geographical needs of your customers and provide location-specific services that can help them to purchase the right property for them. For example, use localised data from your state or territory to identify the best areas to invest in for clients in your service radius.

Develop a referral program

Develop a referral program to encourage customers to refer their friends and family to your business. You can offer a discount when someone uses a referral link or a discount when a referral results in a sale.

Incorporate conversational AI

Use conversational AI chatbots or voice-enabled devices to provide customers with a more personalised experience. AI technologies can provide information about the service, answer questions and remind visitors about their offers.

Implement gated content

Offer visitors the opportunity to access gated content such as webinars, reports or online courses. This will enable the buyers agent business to capture important information about prospects and allow for greater personalisation of content for each visitor.

Feature content from platforms such as Twitter, LinkedIn and Facebook for your business with consistent messaging and content updates to attract new clients and keep existing customers engaged.

Use influencer content

If you can, leverage influencers in the industry to increase reach and establish credibility by inviting them to review and share your content. Feature that content on the landing page.

Tell a personal story

If your brand is personally branded, use the opportunity to tell a story about how you got started, why you are passionate about the service you offer and how your expertise has aided others. Doing so helps to build trust with potential customers and is a great way to connect on a more personal level with them.

Monitor the performance of the landing page by tracking the click-through rate, the time spent on the page, and the number of conversions to measure the success and make adjustments as needed.

Maximise the Value of Your HtAG Subscription

As a member of HtAG Analytics, you have the potential to reach a wider audience, enhance your visibility and boost your real estate business. We have taken the time to identify and list the essential benefits for you to make the most of your subscription.

In this comprehensive guide, you’ll find information on how to gain increased exposure for your brand, strategies for connecting and collaborating with other real estate professionals and DIY investors as well as ideas for maximising lead generation.

Comments

Our platform has over 8,000 interactive dashboards covering LGA and suburb property markets across Australia, which are available to all visitors researching the property market(s). We offer a lot of free-tier data, so many property investors visit our dashboards daily to gain market insights.

To enhance the experience, each dashboard features a comments section at the bottom. We encourage users to leave comments containing relevant information about the area, or to recommend particular markets to clients.

^{Example of a comment with suburb insights}

This not only raises your profile, but also allows you to engage in conversations with other subscribers. If someone responds to your comment, we’ll be sure to notify you via email!

We strongly discourage using the comment section as a means to promote your business. Instead, we suggest focusing on providing value and building credibility and trust with potential clients before attempting to sell them your services. This approach will help you form meaningful connections and cultivate lasting client relationships.

Logo in PDF Reports & Comments

Do you want to make sure your comments on our platform stand out and build up your online brand image? Or would you like your company logo to appear on an area PDF report generated on our platform? Then associate a logo with your profile!

It’s easy – just head over to gravatar.com, sign up with the same email you used to join HtAG. Once signed up, navigate to ‘My Gravatars’ and upload your chosen image – be it a photo of you or a brand image for your business. We suggest refining your logo by cropping it into a square shape, ensuring that there are no white spaces between the logo and the image border for optimal visual appeal.

A well-crafted logo enhances brand recognition for property investors and platform visitors, enabling them to effortlessly identify your comments. Simultaneously, it amplifies your personal or business brand’s prominence. Furthermore, when presenting statistical data to clients, incorporating your logo on the PDF report ensures a professional and cohesive presentation.

Profile Name

When you join HtAG Analytics, by default your personal name will appear along your logo when you make a comment on our platform. However, you can easily change this to your business name.

Simply reach out to our support team, indicating the brand name that you’d like to appear on your profile, and they’ll take care of it within 24 hours.

Buyer’s Agent Directory

Are you a buyers agent with an active HtAG Analytics professional membership? Then you pre-qualify to join our Buyer’s Agent Directory for the chance to be seen by real estate investors and home buyers on our platform.

We strive to ensure that the industry has access to professionals who understand the fundamentals of data-driven property investment. Our directory provides a visible resource to investors who are looking for reliable assistance.

In order to make sure that our subscribers find the most qualified real estate professionals, we require those wishing to join to go through an onboarding process. If you would like to join the directory, please complete the onboarding form.

Lead Generation Guide for Buyers Agents

This section provides buyers agents with over 20 actionable tips for boosting lead generation and capturing potential customer attention. Learn how to stand out and optimise your visibility on and off our platform.

To access the rest of this guide, you must become a professional subscriber. You can subscribe on the professional plan on a monthly or six-month basis. If you are already subscribed, click here to login.

Do you have a question about the guide or have a suggestion? Post a comment below.