Introduction to HtAG® Analytics.
At HtAG, our mission is to help anyone anywhere on the property investment journey through data-driven analytics, free from bias, hype, or personal influence. For individual investors, we are your go-to portable buyer’s agent, providing insightful guidance at every step. For professional buyer’s agents, we are the unbeatable asset in your toolkit. Our goal is to help people build wealth in real estate, avoiding the common pitfalls of following the crowd.
Featured and trusted by:
6K+
Markets Ranked
9M+
Property Sales Analysed
11K+
Hours of Research Saved
50+
Years of Data
80+
Real Estate Metrics
1B+
Data Points
Our story
Australia is a brick-and-mortar economy, but there’s rarely any proper research conducted into where to invest. People make decisions based on media personalities, hot spot reports, and the advice of ‘experts’ who are just promoting what they want to sell, not what’s best for the investor. The problem is that there isn’t a reliable, trustworthy alternative that is free from special interest. That’s where we come in.
2018 – Launch of HtAG Analytics
In 2018, Alex and Matjia had a bold vision: to change the property investment game. They believed that too many investors were getting caught up in hype, making costly mistakes along the way. With this in mind, they founded HtAG® to provide data-driven insights that would cut through the noise. Their mission was clear: help investors navigate the market with confidence and avoid the herd mentality.
They set out to create a resource that would be invaluable to both individual investors and real estate professionals. For the everyday investor, HtAG® would be like having a “data analyst in their pocket.” For real estate professionals, it would be an “unfair advantage,” a powerful tool to enhance their capabilities. This vision laid the foundation for HtAG®’s innovative approach to property investment.
2020 – Data Sourcing
By 2020, Alex and Matjia had brought Terry and Vedran on board, and the team had spent two years collecting a treasure trove of property data. They knew that reliable insights had to be grounded in solid data, so they gathered everything from historical prices and market trends to economic indicators and demographic shifts. This data collection was the bedrock of HtAG Analytics.
The team built robust systems to ensure every piece of data was accurate and up-to-date. This dedication to data integrity allowed them to provide detailed, reality-based insights that investors & real estate professionals could trust. By focusing on comprehensive and accurate data, HtAG® aimed to help make informed decisions and avoid the pitfalls of following the crowd.
2022 – Predictive Model
In 2022, after years of hard work and rigorous data analysis, HtAG® unveiled its own predictive model – RCS™. This model, which analyses over 80 metrics backed by nearly 2 billion data points, was a game-changer. Using advanced machine learning algorithms, the team could now offer highly accurate suburb insights that led to optimised investment strategies.
This breakthrough not only boosted HtAG®’s analytical capabilities but also solidified its position as a leader in the industry. Investors and real estate professionals could now access predictive insights that helped them anticipate market movements and make strategic decisions. The predictive model was a testament to HtAG®’s commitment to providing top-notch, data-driven tools for property investment.
2024 – Established Community
By 2024, HtAG® had grown beyond just a data and analytics company; it had become a thriving community of investors and professionals. This community was built on shared knowledge and mutual support, creating a dynamic space for exchanging ideas and collaborating on investment strategies.
The HtAG® community fostered continuous learning and growth, reinforcing the company’s mission to help people achieve wealth through property investment. Members continue to benefit from collective wisdom and staying ahead of market trends, amplifying the impact of HtAG®’s data-driven insights and tools.
The benefit of data is that it’s just the facts. No personality. No opinions. No ulterior motives. We focus on producing the best insights from data and nothing else.
HtAG Team
Frequently Asked Questions
Are you new to our website and have a question? Here are the top questions our new customers commonly ask.
Absolutely. Our research framework enables you to assess and identify the most suitable suburbs based on your budget and investment strategy. Once you’ve pinpointed your target locations, subscribers can take advantage of our StreetLens™ suburb heatmaps (formerly know as QDex), which display properties currently available for sale. This exclusive feature makes it easy to find the best opportunities in your shortlisted areas. Please note StreetLens™ is only avaiable on Professional and Elite subscription plans.
We recommend the Professional Tier to all buyers agents and mortgage brokers. It provides you with discounted access to Market Insights reports which contain comprehensive metrics and filter criteria to help with shortlisting markets. You also get access to advanced AI tools, suburb PDF reports and our Professional Mastermind Community.
Many of our home buyer and first-time investor customers start with the Investor plan, which gives you access to all core features of the platform. As an added benefit, you’ll automatically qualify to join our Investor Mastermind Community, where we educate and guide you in metric interpretation and suburb selection.
After learning how to confidently research and shortlist promising suburbs, many members choose to upgrade to our Professional plan. This unlocks advanced features such as our StreetLens™ suburb heatmaps, allowing you to view available property listings directly on the map and streamline the next stage of your property search.
Upgrades are pro-rated, so you’ll only be charged the difference between your current plan and the new one, making it easy and cost-effective to access additional features as you progress.
You can cancel your subscription any time from the account dashboard. Cancelled subscriptions remain active for the duration of the billing cycle.
We curate our own dataset of online and offline listings, which is used to calculate suburb typical price, median rent, indicative gross yield as well as over 100 other metrics.
Our data is updated on a monthly basis, typically on the last day of the month at 11:30PM Sydney time.
HtAG diverges from its counterparts, such as RP Data, by providing an all-encompassing, user-oriented property investment platform, founded on a SaaS (Software as a Service) framework. We pride ourselves on yielding accurate and precise property market data, granting investors and real estate professionals targeted insight necessary to pursue their investment goals.
Our key differentiator is our meticulously curated dataset, boasting sales and rental listings. This affords us the ability to compute state-of-the-art metrics, from suburb typical prices and rent, to indicative gross yields and other 100+ evaluative parameters. Such a data-rich resource enables us to ranks suburbs on multiple dimensions appliable to your unique strategies.
However, HtAG is more than just a data provider. We have developed a robust research framework, accessible to all members in our Mastermind Community, where we guide and support you every step of the way. Through interactive collaboration and ongoing support, we help our members apply our comprehensive research methodology to confidently assess and identify the best suburbs that align with their budget and investment approach.
We employ a specific data fitting technique to calculate suburb typical price. This results in a more accurate representation of price levels and trends in each suburb when compared to average or median prices.
To learn more, visit our FAQ page for a detailed list of questions and answers.
