St Leonards, VIC 3223
Good to know:
St Leonards is a charming coastal suburb located on the Bellarine Peninsula in Victoria, with a postcode of 3223. Known for its relaxed atmosphere, St Leonards offers scenic views of Port Phillip Bay, making it a popular destination for holidaymakers and retirees. The suburb features sandy beaches, calm waters suitable for swimming, fishing, and boating. The local community is served by small shops, cafés, and the iconic St Leonards Hotel. The surrounding area boasts natural reserves, walking trails, and the Edwards Point Wildlife Reserve, providing ample opportunities for outdoor activities.
Read More
St Leonards VIC 3223 shows a typical house price of $842,831 with a median rent of $499pw and a gross yield of 3.08%. This snapshot of the St Leonards property market highlights a mix of supply signals: very low stock-on-market by percent alongside elevated months-of-inventory, an opportune socioeconomic profile (IRSAD 978), but stretched affordability (57 years). Data confidence is High and the figures should be interpreted in the context of small suburb dynamics and longer-term trend analysis.
Property market outlook
St Leonards VIC 3223 house market: structural strengths include an above‑average IRSAD (978) and a low units-to-houses ratio (6%), both supportive of longer‑term capital growth for detached housing. The gross yield of 3.08% is marginally above conventional minimum thresholds, so income returns are modest but acceptable for growth-orientated buyers.
Supply signals are mixed. Stock-on-market as a percent of dwellings is low (0.34% — opportune), which usually tightens established supply and supports prices. However, inventory sits at 5.07 months (unfavourable / high supply), indicating it would take longer than average to clear current listings — this can be a drag on short-term price momentum. Building approvals (BA ratio 1.02%) point to moderate new-build activity rather than a large inflow of units. Days-on-market (69 days) and vacancy (1.15%) are in the neutral band, signalling neither acute seller nor renter pressure today.
Key macro implications: house prices in St Leonards benefit from favourable socioeconomic attributes and a house-dominant stock, but extremely stretched affordability (57 years to own) is a structural constraint on local owner-occupier demand and increases sensitivity to changes in interest rates and credit availability.
Pros
- Socioeconomic tailwinds: IRSAD 978 (opportune) supports capital growth potential for houses and attracts higher-quality owner-occupiers.
- Low unit penetration (UH ratio 6% — opportune) means fewer multi‑unit stock risks; house values generally hold up better in such markets.
- Low SoM% (0.34% — opportune) suggests limited active listings relative to stock, which can underpin pricing in tighter windows.
- Yield above 3% (3.08%) — acceptable for investors who prioritise capital growth over high cash yield.
- High data confidence: sample size and transaction activity give reasonable measurement reliability for this small market.
Cons
- Very poor affordability (57 years) — a material red flag. When years-to-own are this high, owner-occupier demand is constrained, making the market more reliant on investors and wealthier buyers; this increases downside risk if credit tightens.
- Inventory months at 5.07 (unfavourable) indicates a slower clearance environment that can cap short-term price gains and lengthen sale cycles.
- Rental yield is modest rather than attractive; cashflow-sensitive investors may find returns thin once finance costs, maintenance and holding costs are included.
- Mixed supply signals (low SoM% vs high inventory) reflect small-sample or turnover issues — these nuances make short-term market timing harder.
- Auction clearance rate reported as 0% (neutral) may reflect few auctions locally rather than strong auction outcomes; liquidity via auction channels is therefore limited.
Investment strategies
- Growth-focused buy-and-hold (houses): Given IRSAD strength and low unit exposure, target well-located houses for long-term capital appreciation. Expect modest rental yield; structure finance for capital-growth horizons (5–10+ years).
- Selective value-add: Moderate yields mean incremental rental increases via refurbishment can improve cashflow and lower effective holding cost. Prioritise projects that increase amenity to attract higher‑income tenants.
- Buyer-agent negotiation approach: Elevated inventory and neutral DOM suggest opportunities for purchasers to negotiate, particularly on properties that have been listed for longer than the suburb median.
- Risk management for affordability sensitivity: Stress-test scenarios for rising rates and slower sales. Avoid short‑term flip strategies; prefer longer hold periods or target properties with stronger rental uplift potential.
- Diversified exposure: If seeking higher yield, pair St Leonards house investments with assets in higher-yielding suburbs or consider smaller unit markets elsewhere; St Leonards is more a capital-growth market than a cashflow play.
- Tenant profile targeting: With neutral vacancy (1.15%) and moderate renter share (RO 24%), market to professionals and established families who match the suburb’s socioeconomic profile.
Is St Leonards VIC 3223 a good suburb to invest in?
St Leonards VIC 3223 can be a good suburb to invest in for medium–long horizon investors focused on capital growth in house stock. The opportune IRSAD score and very low unit penetration favour house price durability and appreciation. However, the suburb carries clear risks: affordability at 57 years is extreme and inventory (>5 months) signals potential short-term softness. Investors should enter with a growth bias, conservative gearing, and a multi-year timeframe; buyers agents should favour well-presented houses with demonstrated rental demand and limited vendor urgency. For cashflow-first strategies or short-term holds, St Leonards is less attractive.
About HtAG Analytics Data
HtAG reports a base set of suburb metrics (typical price, median rent, sales and rentals counts, % change over time, gross rental yield, capital growth estimates and ranges, total RoI, projected rent increase, volatility index, confidence, and Relative Composite Score™). We also provide supply and demand indicators (Stock on Market and SoM%, Inventory/months of supply, Building Approvals & BA ratio, Hold Period, Days on Market, Discounting, Vacancy Rate, Vacancies, DoRM, Buy & Rent Search Index, Auction Clearance Rates) and advanced context fields (IRSAD, RO and UH ratios, UHV for units, Years-to-Own affordability, school rank, population, estimated dwellings, non‑residential approvals per capita, annual sales volume and distance to nearest GPO). These are representative of the core metrics used for suburb-level comparison but HTAG dashboards contain additional derived measures and visualisations.
The guiding principle behind HTAG metrics is to capture current market conditions alongside historical trends to conduct relative market analysis tailored to suburb-level purchasing decisions. In practice that means our metrics are curated and measured with an emphasis on how markets behave at or near the point of purchase, not only broad-brush public indicators. While some providers use similar metric names, HTAG’s methodology emphasises localised data curation and differing measurement nuances designed for investors and buyer agents shortlisting precise locations.
Note that the snapshot above describes current value metrics for St Leonards VIC 3223 but does not incorporate time-based metric trends, which can materially change investment decisions. Some metrics weigh more heavily than others depending on investor goals, and different investors will shortlist different suburbs depending on budget, borrowing capacity, risk appetite and timeframe. HTAG excels at producing relative shortlists based on individual criteria rather than a one-size-fits-all ranking — for serious investing or buyer-agent work, perform a relative analysis across multiple suburbs that match your objectives.
Updated: 1 Jun 2026
Read Less
Quick Area Stats
Dwellings
Population
EDI
Bushfire Risk Index
Flood Risk Index
Education & Infrastructure
Sign Up to Access
School Rank
Infra. Spend
Market Trends
Essential metrics effectively streamline the process of identifying markets that match your financial situation and investment objectives. Typical Price, Indicative Yield and Total ROI provide a swift means to shortlist areas that resonate with what you’re seeking and can afford. These metrics also serve as valuable general trend indicators, allowing you to visualise transaction volumes and dynamics of change.
1M
1Q
1Y
3Y
5Y
7Y
10Y
1M
1Q
1Y
3Y
5Y
7Y
10Y
1M
1Q
1Y
3Y
5Y
7Y
10Y
The Growth Rate Cycle (GRC) is a metric used to analyse the year-on-year change in property values, providing insights into the growth cycle of a particular area. It uses the “typical price” metric to gauge property values more accurately than median prices, and includes both actual and projected data for the current year.
Fundamental metrics play a vital role in providing a comprehensive analysis of the socio-economic environment within a specific suburb or region. Additionally, the Return on Investment (ROI) and Volatility Index are crucial metrics that aid in evaluating the prospective profitability and the level of risk or stability in the market.
Socio-economics
Sign Up to Access
IRSAD
Renter to Owner
Units to Houses
Projections
Sign Up to Access
Projected Annual ROI
Volatility Index
Quick Area Stats
Sign Up to Access
Annual Sales Volume
Annual Rentals Volume
Stock on Market
Building Approvals
Inventory
Hold Period
Supply metrics are crucial in gauging both the existing volumes of real estate listed for sale and the properties anticipated to enter the market soon. A diminished supply could signal opportunities for price appreciation, particularly when there’s corresponding buyer demand to buoy the market. The Stock on Market and Inventory level metrics (current values) are presented as a 3-month rolling average of monthly data shown in the charts. This means the last 3 months of data are averaged. The BA Ratio represents the proportion of building approvals over the latest 12 months relative to the total dwellings in the area.
Days on Market
Search Index
Vacancy Rate
Clearance Rate
Demand metrics underscore the level of interest that potential property buyers or tenants have in a specific suburb or locality. When demand outstrips the available supply, or if the supply fails to meet the intensity of buyer/renter interest, there’s a potential for prices to climb, underscoring the pivotal relationship between demand dynamics and property value trends. The Days on Market and Clearance Rate metrics (current values) are presented as a 3-month rolling average of monthly data shown in the charts. This means the last 3 months of data are averaged.
We invite you to contribute to the conversation by sharing your thoughts or raising questions about this market in the comment section below.



















The total adult population (15 years or older) of St Leonards 3223 VIC is 3,144, with a median age of 56. Of those, 51.05% are married, 16.54% are divorced or separated, 26.59% are single and 6.04% are widowed.
The average household size is 2.1 people per dwelling, and the median household monthly income is estimated to be $5,704. The median monthly mortgage repayment for households in this suburb is $1,654 which is 29.00% of their earnings.
Source: ABS Census Data (2021)