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How to Define Your Property Investment Strategy: A Step-by-Step Guide

Investing in real estate can be a lucrative venture, but it requires a well-defined strategy. Without a clear plan, you risk making poor investment decisions that could cost you time and money. Here’s a step-by-step guide to help you define your property investment strategy.

Step 1: Understand Your Financial Situation

Before you start investing, it’s crucial to have a clear understanding of your current financial situation. This includes your income, expenses, savings, and any existing debts. You should also consider your future financial goals and how real estate investment fits into these plans.

  • Income: Determine your regular income sources and how much you earn from each. This will help you understand how much you can afford to invest.
  • Expenses: List all your regular expenses, including housing, utilities, groceries, transportation, and any other recurring costs. This will give you an idea of how much money you have left over for investment.
  • Savings: Evaluate your savings and decide how much you’re willing to invest. Remember, it’s important to keep some savings aside for emergencies.
  • Debts: If you have existing debts, consider how they will impact your ability to invest. High levels of debt may make it more difficult to secure a mortgage for an investment property.

Before you start researching suburbs, it’s a good idea to get pre-approved for a loan. This will give you a clear idea of how much you can borrow and can help you budget for your investment. For example, if you get pre-approved for a loan of AUD 500,000, you know that you can look for properties in that price range and only consider markets (step 5) with typical price below or around that threshold.

In addition, if you’re eligible, you might be able to leverage your super savings and use a self-managed super fund (SMSF) to buy investment properties.

Step 2: Define Your Investment Goals

What do you hope to achieve through your real estate investment? Are you looking for a steady income stream, long-term capital growth, or a combination of both? Your goals will significantly influence your investment strategy.

  • Cashflow: If you’re looking for a regular income, you might consider investing in rental properties. These can provide a steady stream of rental income, as well as potential tax benefits.
  • Capital Growth: If you’re more interested in long-term capital growth, you might look for properties in areas with high growth potential. This could mean investing in up-and-coming neighbourhoods or regions with strong economic prospects.
  • Combination: Many investors aim for a balance of income and growth. This might involve investing in rental properties in areas with strong growth potential.
  • Buy and Flip: This involves buying properties, renovating them, and selling them for a profit. The goal is to add value through renovations and sell the property quickly for a higher price.

In addition, consider whether positive or negative gearing is right for you.

Positive Gearing: If your property is positively geared, it means the income you receive from it (for example, from rent) is higher than your expenses (like mortgage repayments, maintenance costs, and property management fees). This can provide you with an additional income stream, but it’s important to note that you’ll need to pay tax on this income.

Negative Gearing: If your property is negatively geared, it means your expenses are higher than your income. While this might seem like a loss, it can actually be a strategic move. In Australia, you can deduct your property investment losses from your taxable income, potentially reducing the amount of tax you pay. Plus, if your property increases in value over time (capital growth), you could make a profit when you sell.

Remember, your goals should align with your financial situation and risk tolerance. It’s also important to review your goals regularly, as your circumstances and the property market can change.

Step 3: Determine Your Risk Tolerance

All investments come with some level of risk, and it’s important to understand your personal risk tolerance. This will depend on factors such as your financial situation, your investment goals, and your timeline.

  • Financial Situation: If you have a stable income, substantial savings, and little debt, you might be more comfortable taking on higher-risk investments. On the other hand, if your financial situation is less secure, you might prefer lower-risk investments.
  • Investment Goals: If your goal is long-term capital growth, you might be willing to take on more risk for the potential of higher returns. If you’re looking for a steady income, you might prefer lower-risk investments.
  • Timeline: If you’re planning to invest for the long term, you might be able to tolerate more risk because you have more time to recover from any potential losses. If your timeline is shorter, you might prefer lower-risk investments.

In property investment, higher risk can lead to higher returns, but it can also lead to bigger losses. Understanding your risk tolerance can help you decide what kind of properties to invest in and which markets to consider.

Low Risk Tolerance: If you have a low risk tolerance, you might prefer investing in established suburbs with steady growth and a strong rental market. These areas might not offer the highest returns, but they’re less likely to experience significant downturns. You might also prefer positively geared properties, as they provide a steady income and aren’t as reliant on capital growth.

Medium Risk Tolerance: If you have a medium risk tolerance, you might be comfortable investing in areas with higher potential for growth, even if they’re less established. This could include up-and-coming suburbs or areas undergoing significant development. A mix of positively and negatively geared properties might suit your portfolio.

High Risk Tolerance: If you have a high-risk tolerance, you might be willing to invest in areas with high potential returns, even if they carry more risk. This could include areas with volatile property markets, or negatively geared properties that rely on capital growth for profitability.

Remember, it’s important to balance risk and reward. While high-risk investments can offer high returns, they can also lead to significant losses. Always do your research and consider seeking advice from a financial advisor or property investment specialist.

Step 4: Start Modelling a Diversified Portfolio

Modelling purchases for your property investment portfolio is a crucial step in successful real estate investing. It’s not just about buying properties; it’s about strategically planning your purchases based on a variety of factors including your finances, market trends, interest rates, and more.

When done correctly, this approach can enable you to add a new property to your portfolio every two years, thereby steadily building your wealth. However, it’s important to note that this isn’t a one-size-fits-all strategy. Each investor’s circumstances are unique, and therefore, their investment strategy should be tailored to their specific situation.

One common pitfall that many investors encounter is exhausting their lending capacity after their second or third purchase. This can halt their investment journey and limit their potential for portfolio growth. To avoid this, it’s essential to have a well-thought-out strategy that’s based on solid data and takes into account your individual circumstances.

To mitigate risk and increase potential returns, consider building a diversified property portfolio. This could involve investing in different types of properties and in different locations.

  • Property Type: Different types of properties can offer different benefits. For example, units have a lower price entry point and can provide regular rental income, while houses might offer higher capital growth in the long-term.
  • Location: Investing in different locations can help protect against local market downturns. If one area experiences a drop in property prices or rental demand, your other investments can help balance out the impact.

Building a diverse property portfolio is a key part of a successful investment strategy. This involves purchasing a variety of properties that align with your investment goals and risk tolerance. Here’s how you can build a balanced portfolio:

Capital Growth Properties: These are properties in areas that are expected to experience significant growth over time. While these properties may not provide immediate cash flow, they can offer substantial returns when you sell them in the future.

Cash Flow Properties: These are properties that generate a steady income, usually through rent. They might not offer substantial capital growth, but they can provide a regular income stream and help cover your expenses.

Balanced Portfolio: Ideally, your portfolio should include a mix of capital growth and cash flow properties. This can help balance risk and reward. Positive cash flow properties can unlock further purchases by providing additional income streams. On the other hand, having just capital growth assets or just negatively geared assets can limit your portfolio growth.

The first property you buy will be the foundation of your portfolio, so it’s important to choose wisely. Here are some recommendations:

  1. Start Small: Consider starting with a more affordable property. This can help you get a feel for the property market without overextending your finances.
  2. Financial Analysis: Before buying, do a thorough financial analysis. This should include the cost of the property, expected rental income, ongoing expenses, and potential for capital growth.
  3. Professional Advice: Consider seeking advice from real estate professionals or financial advisors. They can provide valuable insights and help you avoid common pitfalls.

Remember, building a property portfolio is a long-term endeavour. It’s important to be patient and make strategic decisions based on your investment goals and market research. Don’t rush into purchases, but also don’t hesitate when you find a property that fits your strategy.

Upon completion of this step, you should possess a clear comprehension of the budget at your disposal for your forthcoming investment property acquisition. It’s essential to have a firm grasp on your financial capacity before proceeding to the market research phase. Only with a solid understanding of your available resources can you effectively navigate the property markets.

Step 5: Research the Market

Once you have a clear understanding of your financial situation, your investment goals, and your risk tolerance, it’s time to start researching the market. Look for areas that align with your investment strategy and have strong potential for growth or rental income.

  • Market Trends: Look at the overall trends in the real estate market. Are property prices rising or falling? What about rental yields? This information can help you identify potential investment opportunities.
  • Area Analysis: Shortlist areas based on your budget and research them. Look at factors like market fundamentals, supply and demand, affordability, future development plans, school quality and other important metrics. These can all impact the potential for property price growth and rental yields.
  • Property Analysis: Once you’ve identified potential areas, start looking at individual properties. Consider factors like the property’s condition, its proximity to amenities, and the local rental market. Check out our investment property checklist to help you navigate this step.

Researching the property market is a crucial step in defining your investment strategy. This involves looking at factors like property prices, rental yields, market trends, and area demographics. However, with so many factors to consider, it’s easy to get overwhelmed. This is often referred to as analysis paralysis, where you’re so caught up in the details that it’s hard to make a decision.

Avoiding Analysis Paralysis: To avoid analysis paralysis, it can be helpful to focus on a few key factors that align with your investment goals. For example, if your goal is capital growth, you might focus on Capital Growth RCS and long-term price projections. If your goal is cash flow, you might focus on indicative gross yield and Cashflow RCS. For either scenario don’t forget to cross-check the Lower Risk RCS to ensure the area is within your risk tolerance.

Using Tools to Aid Research: Tools like HtAG Analytics can be incredibly helpful in this stage. HtAG Analytics processes billions of data points to rank suburbs and localities and identify potential returns. It can quickly match a set of property markets to your budget and strategy, saving you significant time and effort in your research process.

Remember, while research is important, it’s also important to take action. Don’t let the fear of making a wrong decision prevent you from making any decision at all. Property investment involves some level of risk, but with thorough research and a clear strategy, you can make informed decisions that align with your financial goals.

Step 6: Assemble Your Property Investment Team

Investing in property is not a solo endeavour. It requires a team of professionals who can provide expert advice and services. Assembling this team upfront, even before making your first purchase, can be incredibly beneficial.

These professionals will become familiar with your individual circumstances, investment goals, and strategies, enabling them to provide tailored advice and services as you build your portfolio. Here’s who you might want to include in your property investment team:

Financial Advisor (optional): A financial advisor can provide advice on your overall investment strategy. They can help you set financial goals, develop an investment plan, and make informed investment decisions.

Buyer’s Agent (optional): A good buyer’s agent can help you find properties that match your investment criteria. They can provide valuable insights into local market conditions and help negotiate purchase prices.

Mortgage Broker: A mortgage broker can help you secure financing for your property investments. They can help you find the best loan products and negotiate favourable terms.

Solicitor/Conveyancer: A solicitor or conveyancer can handle the legal aspects of buying and selling property. This includes reviewing contracts, conducting property searches, and ensuring the legal transfer of property.

Building Inspector: A building inspector can conduct inspections of potential investment properties. They can identify any potential issues, such as structural problems or needed repairs, which could impact the value of the property.

Property Manager: A property manager can handle the day-to-day management of your rental properties. This includes finding and screening tenants, collecting rent, handling maintenance issues, and dealing with any problems that arise.

Accountant: An accountant can help you manage the financial aspects of property investment. This includes tax planning, cash flow analysis, and financial reporting.

Building a team of professionals can provide you with a range of expertise and help you make informed decisions. It’s important to choose individuals who are experienced, reputable, and understand your investment goals. Remember, these professionals are there to assist you on your investment journey, so don’t hesitate to ask questions and seek their advice. By maintaining this team as you build your portfolio, you’ll ensure that you have consistent, knowledgeable support tailored to your specific needs.

Step 7: Consider Diversification

Diversification is a key principle in investment, and property investment is no exception. Diversifying your property portfolio can help spread risk and increase potential returns. Here’s how you can diversify your property investment:

Geographical Diversification: Don’t limit your property investment to one city or region. Consider investing in different cities or even different states. This can help spread risk as property markets can perform differently in different areas.

Type of Property: Consider investing in different types of properties. This could include houses, apartments, commercial properties, or even vacant land. Different types of properties can offer different returns and have different levels of risk.

Investment Strategy Diversification: Don’t limit yourself to one investment strategy. Consider a mix of strategies such as buy-and-hold, buy-and-flip, or even property development. Different strategies can offer different returns and have different levels of risk.

Financial Diversification: Consider different financial structures for your property investments. This could include different types of loans, using different lenders, purchasing under a trust or even pooling resources with other investors.

Remember, diversification is about spreading risk, not eliminating it. It’s important to thoroughly research each investment and consider how it fits with your overall investment strategy and risk tolerance. As always, consider seeking advice from your property investment team when considering diversification strategies.

Step 8: Review and Adjust Your Strategy Regularly

Your property investment strategy should not be set in stone. It’s important to review and adjust it regularly based on changes in your financial situation, your investment goals, and the market.

  • Financial Situation: If your income increases, you might be able to invest more. If your expenses rise, you might need to adjust your investment strategy.
  • Investment Goals: As you get closer to your investment goals, you might choose to take on less risk. Or, if your goals change, you might need to adjust your strategy accordingly.
  • Market Conditions: Changes in the real estate market can impact your investment strategy. Regularly review market trends and adjust your strategy as needed.

Regularly review your property portfolio to ensure it’s performing as expected. If you have a mix of capital growth and cash flow properties, assess whether the balance is still right for your goals. If your cash flow properties are providing a steady income, you might be in a position to invest in more properties. If your capital growth properties have appreciated significantly, you might consider selling one to reinvest in another area.

Based on your reviews, you might need to adjust your strategy. This could involve selling underperforming properties, investing in new areas, or changing the balance of capital growth and cash flow properties in your portfolio.

Remember, property investment is a long-term strategy. Regular reviews and adjustments can help you stay on track and make the most of your investments.

Step 9: Plan Your Exit Strategy

An often overlooked but crucial part of any investment strategy is the exit strategy. This is your plan for eventually selling off your properties and retiring from active investment. Here are some key considerations when planning your exit strategy:

Timing: When do you plan to retire from active investment? This could be a specific age or when you reach a certain financial goal. The timing of your exit can significantly impact the value of your properties and the returns you get from selling them.

Market Conditions: Ideally, you want to sell your properties when the market is strong to maximise your returns. However, market conditions can be unpredictable. It’s important to keep an eye on market trends and be flexible with your exit strategy.

Tax Implications: Selling properties can have significant tax implications, including capital gains tax. It’s important to understand these implications and plan for them. Consider consulting with a tax professional to ensure you’re prepared.

Property Selection: If you have multiple properties, you’ll need to decide which ones to sell first. This could depend on a variety of factors, including the property’s value, its rental income, and its potential for future growth.

Retirement Income: How will you generate income in retirement? If you’re relying on the proceeds from selling your properties, you’ll need to think about how to invest this money to generate a steady income. This could involve investing in annuities, dividend stocks, or other income-generating assets.

Legacy Planning: If leaving a legacy is important to you, this could influence your exit strategy. For example, you might decide to hold onto some properties to pass on to your children or grandchildren.

Remember, an exit strategy is not set in stone. It’s a plan that should evolve as your circumstances change and as you get closer to retirement. Regularly review your exit strategy to ensure it still aligns with your goals and circumstances.

Step 10: Stay Informed and Continue Learning

The world of property investment is dynamic and ever-changing. Staying informed and continuously learning is an essential step in your property investment journey. Here’s how you can do it:

Stay Updated with Market Trends: Regularly read property market reports, news articles, and industry publications. Attend webinars, seminars, and property investment events. This will help you stay updated with the latest market trends, investment strategies, and regulatory changes.

Expand Your Knowledge: Consider taking property investment courses or workshops. Read books and listen to podcasts about property investment. This can help you expand your knowledge and learn new investment strategies.

Network with Other Investors: Join property investment groups or online forums. Networking with other investors can provide you with valuable insights, advice, and potential investment opportunities.

Leverage Technology: Use property investment tools and software, like HtAG Analytics, to help you analyse property markets, assess investment opportunities, and manage your property portfolio. Technology can save you time and provide you with valuable data-driven insights.

Seek Professional Advice: Regularly consult with your property investment team. They can provide you with expert advice, help you navigate complex situations, and assist you in making informed investment decisions.

Remember, property investment is a journey of continuous learning. The more you learn, the better equipped you will be to make informed investment decisions and achieve your investment goals.


Defining your property investment strategy is a crucial step in your investment journey. By understanding your financial situation, setting clear investment goals, determining your risk tolerance, researching the market, and building a diversified portfolio, you can make informed investment decisions that align with your financial goals. Remember, the most successful investors are those who plan ahead and stay informed.

Investing in property can be a rewarding journey, but it’s not without its challenges. It requires careful planning, thorough research, and strategic decision-making. But with a clear strategy in place, you can make informed decisions that align with your financial goals.

Remember to leverage tools like HtAG Analytics to aid your research and decision-making process. These tools can provide valuable insights into property market trends, helping you identify potential investment opportunities and risks.

Property investment is a long-term endeavour. It’s about building wealth over time, not getting rich quick. Be patient, stay informed, and keep your investment goals in sight. With a well-defined strategy and a commitment to your investment journey, you can build a successful property portfolio and achieve your financial goals.

Remember, investing in real estate involves risk, and it’s important to seek professional advice before making investment decisions. This guide is intended to provide a general overview and should not be considered financial advice.

2 thoughts on “How to Define Your Property Investment Strategy: A Step-by-Step Guide”

  1. Here is an example of how you might complete step 1.

    Income: Let’s say you have a full-time job that pays you $70,000 per year. In addition to this, you have a part-time job that brings in an extra $10,000 per year. You also have an investment portfolio that generates about $5,000 per year. So, your total annual income would be $85,000.

    Expenses: Your monthly expenses might look something like this:

    Mortgage/Rent: $1,500
    Utilities (electricity, water, internet): $300
    Groceries: $400
    Transportation (car payment, insurance, gas): $500
    Health insurance: $200
    Entertainment and miscellaneous: $300
    So, your total monthly expenses would be $3,200, or $38,400 per year.

    Savings: You’ve been diligent about saving and have $50,000 in a savings account. You’re willing to use $30,000 of this for your real estate investment, keeping $20,000 as an emergency fund.

    Debts: You have a car loan with a remaining balance of $10,000 and student loans totaling $25,000. Your monthly payments for these debts total $600, which is part of your expenses.

    With this information, you can see that you have an annual income of $85,000 and annual expenses of $38,400, leaving you with $46,600. After setting aside $30,000 for your investment, you still have $16,600 left, which can serve as a buffer for unexpected expenses or market fluctuations. This financial snapshot can help you determine how much risk you can comfortably take on with your real estate investment.

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